How to Use a Blog to Grow Your Petcare Business
Have you ever needed a plumber or handyman, and your search turns up a ton of reviews, YouTube videos, and a few other services unrelated to what you are looking for?
Or have you ever tried to look up where your business’s website ranks on Google, only to have your competition’s website appear at the top?
How does Google pick which websites to show you?
The words you enter into the Google bar will lead you to any site that contains those words.
It comes down to search engine optimization (SEO), and how well a website has used keywords that are relevant to your Google search. Think of it like a game, and whoever has the most relevant content wins. And by winning, I mean their website will appear at the top of a Google search.
A website that appears at the top of a Google search will convert more sales than one that will show up on the third or fourth page of the search. How often do you look at websites on page four?
So how do these websites get to the top of the search? And more importantly, how can your website appear at the top of a search?
As a copywriter in the pet care industry, I can help shed some light on how this all works.
Let’s take a look at how to improve a Google ranking.
How a Blog Can Get Your Website to the Top of Google
You want your website to be at the top of that Google search, but how do you get there? By having relevant content on your site that uses the keywords people are using in searches.
The more the keywords appear in your website, the more likely your Google ranking will increase. There can only be so many words on a landing or sales page, so how else can you increase your website’s SEO?
Post blogs! Posting at least two, 1,200 word blogs per month will add relative keywords to your website. This will boost the site’s Google ranking. And a higher ranking means more visitors! More visitors means more sales! You see where this is going, right?
Having a blog with regular updates has been shown to:
Increase website visitors by 55%
Increase Google ranking by 434%
Improve evergreen growth
Improve conversions
Position a business as an industry knowledge leader
If one of the goals of your website is to increase revenue, consider adding a blog page to your marketing strategy. With the right plan, a blog will bring new client traffic to your site for months, even years, after it has been written.
How to Get Started Writing Your Blog
You want to add a blog to your website. That’s great! You probably have a lot of questions, especially if you have never done much writing before. Where do you even start?
You will want to consider what kind of content you want on your website. What are the keywords your customers are searching? What topics are relevant to your business? What do you want your customers to do after they read the blog?
There’s a lot to consider!
Let’s break it down into manageable pieces by brainstorming the following questions:
Who are you trying to reach?
What information would your customers want to read about?
What words are they using in searches to find your business?
What do you want them to do after reading the blog?
What do you want to gain out of the blog post?
Having a few ideas jotted down will guide your blog to where you want it to go. You may find that you have too many ideas for one blog. That’s great! Turn them into a series, and watch your website traffic grow!
Need Help Writing an Attention-Grabbing Blog?
You run a pet care business because you love animals. You want it to grow but are already so busy that adding one more task feels impossible. You know you need a marketing strategy that will lead people to your website and compel them to buy. But marketing, SEO and blog writing are not in your wheelhouse. You don’t want to spend your time behind a laptop or listening to endless podcasts to learn marketing. You need help!
When in doubt, call in a pro! Working with a professional with experience can shorten the gap between where you are and where you want to be. Handing over the writing of a blog series will free up your time so you can focus on what you do best; running your business!
Your ideas and goals will be combined into a strategy that makes sense and is simple to execute. Plus, a pro should be able to do the heavy lifting when it comes to researching for your blog. This should include:
SEO keywords specific to the pet care industry
Taking a look at what the competition is doing
How to make your blog stand out
And copy that is well written can generate an ROI up to 2000%? That is one heck of a return on your investment!
Adding a polished, professionally written blog to your website will organically increase your website traffic. It will provide your customers with a greater value, and compel them to take action!
What to Expect From a Discovery Meeting
You understand the importance and power of having a blog, and want to get going! How long should it take to start posting?
An initial meeting with a professional copywriter takes about 15-30 minutes. You should have a few things prepared ahead of time:
Who is your ideal client/customer?
What outcome do you want to achieve?
More leads?
Promote an upcoming sale or product launch?
What marketing have you tried in the past?
Did anything work well before?
What didn’t work?
Who is your competition?
What is something you admire about them?
Does another company do something you really like?
After your initial strategy session, your blog will be delivered in 2-3 weeks depending on the writer’s workload and schedule. This time will include incorporating edits, changes, research, and formatting. Of course, a bigger campaign that includes emails and newsletters will take longer. But this is a good ballpark timeline.
Let’s get started!
Want to learn how I can help your pet care business grow with a blog? Book a 15-minute discovery session with me, and we will put together a stellar plan that will drive your ideal clients to your website and ultimately book your services. Then you can sit back, and watch your business grow!
